What is interesting, however, is the content marketing strategy that Apple follows, summarized by letting its audience do the marketing.
It could happen to anyone. You might wake up one day and find your brand under attack on social media due to an unfortunate event causing reputational damage that can cost you millions in PR efforts to repair. Reputation management should start before crisis occur to cushion your brand against expected and unexpected hits. TakeContinue reading “How Reputation Management Can Cushion Hits During Social Media Crisis”