What is interesting, however, is the content marketing strategy that Apple follows, summarized by letting its audience do the marketing.
Growing communities is one important KPI for marketers, but what comes next? There is a reason you want to increase the number of followers and fans and it goes beyond creating awareness or even getting your sales done. Advocacy. You want your community to become your advocates increasing their lifetime value. Here are 5 tacticsContinue reading “Community Management: How to Turn Followers to Advocates?”