Community Management: How to Turn Followers to Advocates?

Growing communities is one important KPI for marketers, but what comes next? There is a reason you want to increase the number of followers and fans and it goes beyond creating awareness or even getting your sales done. Advocacy. You want your community to become your advocates increasing their lifetime value. Here are 5 tacticsContinue reading “Community Management: How to Turn Followers to Advocates?”

Prioritizing Social Media Networks to Stay Relevant

No one can deny the impact of social media on influencing behavior among its users. However, this influence doesn’t come cheap. Where should you put your money and efforts and what are the channels that should come last on your priority list? The answer largely depends on two main factors: your industry and audience. MostContinue reading “Prioritizing Social Media Networks to Stay Relevant”

A New Perspective: Content on Top

2020 marks a new decade for digital marketing. Over the course of the last 20 years, the industry has developed, new platforms emerged, and kings throned and dethroned. And while content was always named the deserving king, the industry is yet to practice what it preaches. Looking at the industry landscape it is obvious thatContinue reading “A New Perspective: Content on Top”

8 Useful tools for Content Marketing

Along the journey of content marketing you will need some useful tool to help you understand your current performance, how to improve it and to keep your finger on the pulse. Below are some tools that will prove useful along the way. SEO Tools Google Analytics Use Google Analytics to understand your audience, the websiteContinue reading “8 Useful tools for Content Marketing”

10 Content Marketing Tactics to Harness Data in 2020

Looking at the past decades the power of data has found a number of ways to materialize and prove, beyond doubt, the impact of marketing on changing behavior, forming decision and writing history. But data alone is ineffectual, it is only with content marketing that it can achieve its full potential, for content marketing isContinue reading “10 Content Marketing Tactics to Harness Data in 2020”

How to Create a Content Marketing Strategy?

At heart the content marketing strategy is an answer to your typical 5WH questions. Who, what, where, when, why and how. It might sound easy, but it does require a certain set of skills to find the correct answer to your questions and achieve a solid content marketing strategy. First Step: Audit Start by understandingContinue reading “How to Create a Content Marketing Strategy?”

What is Content Marketing and Why is it Important?

At the turn of the “decade”, it is about time to redefine content marketing in a fresh, applicable and practical perspective. For years now, content marketing has been abused, underestimated and fatally misunderstood. Content Marketing is the Umbrella To set the record straight it is essential to understand what content marketing is not, so youContinue reading “What is Content Marketing and Why is it Important?”