Along the journey of content marketing you will need some useful tool to help you understand your current performance, how to improve it and to keep your finger on the pulse.
Below are some tools that will prove useful along the way.
Use Google Analytics to understand your audience, the website performance, winning posts and most importantly referrals. Keep your finger on the pulse by reporting your website performance weekly which allows you to identify any problem as soon as possible.
SEMrush is a great tool to understand your competitors’ marketing strategies, which channels are they focusing on and where are they allocating their budgets on one hand, and to understand your audience on the other hand.
Social Media Tools
Sprout is an all in one social media management tool, where you can publish, listen, monitor, engage and analyze. It will also allow you to schedule your posts and recommend the best timing to get your content on the multiple social media channels.
Social Bakers is an AI powered social media marketing tool. It is particularly useful to get audience analysis through persona mapping and to track influencer marketing campaigns.
Answer the Public
Get insights into the questions that your audience is asking on search engine. Enter a topic in the search bar and you will get a visualization of the frequently asked questions surrounding this topic. You have an option to establish your brand as a thought leader by addressing these questions through blogs and social media posts.
BuzzSumo is the go-to-tool to understand the content and influencers that are getting the buzz. You can use the tool to find out which content is getting the highest shares on social media and the content preferred by influencers.
Email Marketing Tools
Mail Chimp is the most popular email marketing tools with a great free option for small businesses. The tools allows creation, scheduling and analyzing email campaigns. It also offers a smart recommendation feature with great insights into your audience to optimize your campaigns.
The popular Email marketing tool is a favorite among industry professionals due to its professionally designed template that you can easily customize with no need for HTML knowledge. Another useful feature is the ability to schedule the post according to user behavior.